The Dingemans & Janssen model is a comprehensive framework for understanding and navigating cultural differences. Grounded in scientific consensus from 50 years of intercultural studies, the model categorizes cultures into Task-oriented, Relationship-oriented, and Purpose-oriented types, each with distinct communication styles and values.
It comprises 16 cultural aspects, addressing the shortcomings of earlier research by providing practical guidance for cross-cultural communication. The model, anchored in the understanding of visible and invisible aspects of culture, incorporates communication styles as the visible layer and values as the driving force. While using a ternary answering format, cultural profiles for countries are created. It is emphasized that these are oversimplified and caution should be exercised in their use.